Honoring the Past.
Investing in the Future.
Our Mission.
At GEM Capital Partners, we are dedicated to acquiring and growing small to medium-sized businesses. We seek founders and owners who are ready to embark on succession planning and wish to see their legacy thrive in capable hands. We are committed to investing in companies with a strong workforce and solid customer relationships — assets we intend to nurture and expand through technology, process improvements, and strategic investments.
We were built to build.
GEM Capital Partners is an acquisition and advisory firm founded by deeply experienced business strategists. Supported by private investors and specialized debt institutions, GEM Capital Partners has the resources to facilitate a smooth acquisition, transition, and future growth.
Below, you'll find more information on our backgrounds and our preferred criteria for acquisition.
Our Expertise
REVENUE
GENERATION
STRATEGY &
OPERATIONS
HUMAN
CAPITAL
Our Team.
With a combined 25+ years of experience, we are
well positioned to carry forward business goals.
Gene Finley IV. Founder.

Gene Finley is a highly accomplished business executive with a 20-year track record of success in building, growing, and optimizing businesses. He excels at developing and implementing strategic initiatives that drive significant business growth, coupled with establishing robust technological infrastructures that propel organizations towards their goals.
Gene's expertise spans across startups, SMBs, and large corporations, including notable companies such as LinkedIn, Deloitte, and Pfizer, where he consistently improved operational efficiency and maximized revenue generation. He possesses a unique blend of analytical acumen and leadership skills, which he is excited to apply in new contexts.
As the son of small business owners, Gene is passionate about entrepreneurship and providing economic opportunity for others. With family & faith as the foundation, he consistently ensures the betterment of people are at the forefront – even in business.
Erin Finley. Managing Member.

Erin's career began in public service, where she dedicated time to teaching at-risk youth. After acquiring an M.A. in Industrial/Organizational Psychology, she moved into Human Capital Consulting - most notably with Deloitte consulting serving clients in the Manufacturing Industry & Government Sector. Erin has spent the past 10+ years leading HR teams at Google. She is a proven strategist and excels at execution.
At GEM Capital, she lends her analytical, practical, and people-centered expertise to design post-acquisition strategies for continued growth and success. Erin's passion is around talent development/retention, preserving institutional knowledge, and fostering a positive workplace culture.
Investment
Criteria
We acquire essential infrastructure service providers whose demand is structurally embedded — driven by statutory compliance, contractual obligation, or the non-negotiable requirements of facility operation.
Infrastructure Services.
We buy companies providing commercially essential or residentially required services across resilient sectors such as Facility Services, Automotive, Healthcare, Manufacturing, and Defense. Our buy-and-build approach focuses on acquiring businesses and expanding their horizontal and vertical capabilities to build integrated platforms.
Target Profile.
We target established businesses with $1M to $10M in EBITDA, with a concentration in the $2M to $5M range. Revenue should be recurring, contractually embedded, or driven by mandated service schedules. We are geographically flexible in our search.
Leadership & Transition.
We seek companies with strong, capable teams already in place and prefer owners willing to collaborate on a smooth transition.
Phone
+1 510-545-6020
gene@gemcapitalpartners.com
Direct Inquiry
We understand that your business is your legacy. Whether you are ready to sell now or simply want to understand the market, we are here to provide a confidential and professional perspective.
